For this worksheet, please watch “CBS Evening News with Scott Pelley – CDC sends message with graphic anti-smoking ads” (https://www.youtube.com/watch?v=wOPYoalGL9k). This video is about CDC’s Tips from Former Smokers campaign. More information about this campaign can be found here: https://www.cdc.gov/tobacco/campaign/tips/index.html.
After you have watched the CBS news clip above, answer the following questions.
1.What is the public health problem “Tips from Former Smokers” is trying to address? (1 point)
2.What is the goal that “Tips from Former Smokers” wants to accomplish? (1 point)
3.Who is the audience for “Tips from Former Smokers?” (1 point)
4.What are the benefits to the primary audience if they implement the desired behavior change described in “Tips from Former Smokers?” (1 point)
5.Who are the stakeholders for “Tips from Former Smokers?” Name the three categories of stakeholders. Give an example for each category and describe why they are that type of stakeholder. (9 points)
a.Category 1:
b.Category 2:
c.Category 3:
6.What is the main message of “Tips from Former Smokers?” (1 point)
7.At what stage of change (Transtheoretical Model) are these messages trying to reach their audience? Name the stage where the audience currently is and the stage the ad hopes to get them to in the context of the ad’s desired behavior change (for both stages) (3 points) Please note: there are multiple possible correct answers to this question.
8.What part of the Health Belief Model are these messages trying to address? Name the part of the Health belief model and describe why it applies. (2 points) Please note: there are multiple possible correct answers to this question.
9.What type of data could CDC use to evaluate if “Tips from Former Smoker” was effective in achieving its goal? (1 point)