Display advertising is highly efficient because of its ability to target niche audience segments. On most websites today, you can see display ads that are placed there so that you see the marketer’s message.
For this project , you will go online to some of your favorite websites and pick an in-page banner ad that you found interesting as a consumer. Then reply to the following questions:
1. Take a screenshot of the ad and include it with your Project 2 submission.
2. What type of display ad was it? Explain why you think that.
3. Who do you think is the target for this ad? Describe the target audience in detail.
4. What is the measure of success you believe the marketer is using for this ad? Explain why.