1. Come up with a list of five products that people primarily buy because they want to “belong.” Explain why you listed the particular items and what group these consumers are attempting to belong to. Explain how individuals in solitude might also consume each of the items
that you listed. What purchase(s) have you made in the past year that could be viewed as an attempt to “belong” as well?
2. Does nostalgia marketing only work with consumers who have memories of the era focused on in the advertising? How might others who
are younger be attracted as well? How does this tie-in to the debate over whether marketers create needs/wants?