Purpose:
Starbucks opened its first store in Tokyo, Japan in 1996, and today it operates 24,000 retail locations in 70 countries. The chain has grown exponentially during its lifetime. In the past 13 years, Starbucks scaled an industry leading digital offering spanning nearly 45 million Starbucks Rewards members in the U.S. and China. Since 1971, partners have been the catalyst of the Starbucks Experience. Rossann Williams, executive vice president, president North America, today reaffirmed Starbucks continued commitment to listen, learn and work together with partners to deliver real, measurable value for partners, customers and shareholders.
Instructions:
Answer the questions below and discuss the factors that influence how Starbucks determines optimal international opportunities. Assignment should use APA formatting to cite references on the last page of your assignment.
Answer the following questions:
How does Starbucks identify basic appeal?
Explain the considerations that Starbucks has in assessing the national business environment of China as it expands. What are the cultural, political, and economic forces impacting their decision?
How does Starbucks measure and select the market site? Why do you think Starbucks chose China?
What are some of the steps Starbucks must take in selecting the market or site for their new locations?
What secondary and primary research do you think Starbucks uses in their evaluation?
What are some examples of other companies that you believe have similar opportunities for expansion in the global market? Why?
Requirements:
Format:
Written Assignment (MS Word or PDF): 600 Words or more.