Marketing
Reflection Paper Assignment
Instructions
Students
are required to develop a Reflection Paper to capture individual thoughts and
ideas based around the importance of marketing and a potential career in marketing. The first part of this exercise allows
students to explore how marketing impacts the business world. The second part of this exercise allows
students to contemplate marketing from a career standpoint. Prior to taking a marketing course many
students haven’t considered a career in one of the marketing areas but, after a
student’s eyes are opened through exposure from the Marketing course, they
often have an increased openness toward a marketing career option. Don’t
forget all of the areas of marketing that provide an impact on companies
and also employment opportunities from product research, to personal selling,
to supply chain management, to advertising and promotions.
Please
address the following in your paper:
1.) Cover page with the course name and number,
your name and date. (2 points)
2.) Impact of Marketing on the Business World (28 points)
– Why/how do marketing professionals
contribute to an organization? Explain
their impact on the rest of the departments in a company.
– Could a company survive without marketing
people? Why/why not?
– What is the future for marketing?
3.) Career Opportunity in Marketing (15 points)
– Would you consider a career in marketing
now that you better understand its overall role and responsibilities? Why/why not?
– What type of industries would be
best for you as a marketing professional and why? If you aren’t interested in a career in marketing
you should project which industry would be a good match for someone similar to
you.
4.) Spelling, grammar, and sentence
structure. (5 points)
The paper must be
summarized in 1 1/2 (full) – 2
typewritten pages, using 12 font, Double
spacing, font size 12. 10 points will be deducted from the final
paper score for each day it is late.
This assignment is
worth up to 50 points toward the
final grade in this course.